HOTEL CASE STUDY
VILLA LA PERSONALA | HISTORIC ELEGANCE MEETS MODERN EFFICIENY
Villa La Personala, a historic villa in Modena, Italy, has transformed into a premier venue for luxury weddings and corporate retreats. By switching to RoomRaccoon, they increased their booking channels from 2 to 5, boosting revenue. With RaccoonUpsell, guest spending rose by 25%, and the Channel Manager saves them 3 hours daily, enabling a focus on exclusive experiences.
About Villa La Personala
Villa La Personala is a stunning historic residence in Modena, Italy, where centuries-old elegance meets modern luxury. Originally the private estate of the Personala family, the villa has stood for nearly a thousand years. After an earthquake in 2012 left much of the estate in ruins, the historic tower remained, symbolizing resilience and inspiring the estate's restoration over the next decade.
Now transformed into a desirable destination for weddings and corporate events, Villa La Personala offers elegant suites and curated local experiences, such as balsamic vinegar tastings and Ferrari museum visits. Its prime location allows easy exploration of Modena and Bologna.
To enhance operations and guest experience, Villa La Personala switched to RoomRaccoon’s all-in-one system, enabling expansion to five major booking channels, automated event planning, and customized upsell opportunities. This has allowed the estate to maximize occupancy and revenue while providing an exclusive experience for guests.
From spreadsheets to seamless booking management
Challenge
Before implementing RoomRaccoon, Villa La Personala relied on Excel spreadsheets to track room availability, bookings, and event planning. With growing demand, manually updating reservations across different channels like Booking.com and Airbnb became a logistical nightmare, leading to overbookings, missed opportunities, and inefficiencies.
Solution
RoomRaccoon’s channel manager instantly synchronized room availability across all online booking platforms, eliminating manual data entry and ensuring real-time updates. Now, when a reservation is made, the system automatically reflects the property’s availability and rate across all online distribution channels.
Result
The transition from Excel to RoomRaccoon saved 3 hours of administrative work per day, allowing the team to focus on enhancing guest experiences rather than juggling spreadsheets.
“Before, every time a booking came in, we had to manually update every platform and spreadsheet. Now, with RoomRaccoon, everything syncs instantly.”
ALESSANDRA, PRIVATE EVENTS MANAGER
Optimizing event planning with group bookings & blocked dates
Challenge
As a wedding and corporate event venue, Villa La Personala often needs to block all rooms on specific dates to accommodate private bookings. Before RoomRaccoon, this process was complex and prone to errors, sometimes Risultatoing in guests unintentionally booking rooms on event days.
Solution
With RoomRaccoon’s blocked dates functionality, the team can now instantly close availability on days when events are scheduled, ensuring only event attendees can book rooms during those periods.
Result
The ability to efficiently block rooms for private events has not only reduced errors but also improved the guest experience, ensuring that the property remains exclusively dedicated to wedding parties and corporate groups when needed.
Maximizing revenue with customizable packages & upsells
Challenge
Villa La Personala offers unique experiences beyond just room stays, including balsamic vinegar tastings, Parmigiano Reggiano tours, Ferrari museum visits, and city tours of Modena and Bologna. However, before RoomRaccoon, these offerings weren’t effectively promoted during the booking process, leading to missed revenue opportunities.
Solution
With RoomRaccoon’s integrated digital upselling tool, RaccoonUpsell, guests can now add-on experiences directly when checking in online for their stay, allowing Villa La Personala to sell more value-added services upfront.
Result
By making these experiences easily accessible not only during their booking, but also at the time of check-in, Villa La Personala has seen an increase in guest spending and package sales by 25%, enhancing both revenue and guest satisfaction.
Expanding from 2 to 5 booking channels
Challenge
Before implementing RoomRaccoon, Villa La Personala was limited to just two booking channels: Booking.com and a direct inquiry system (phone and email bookings). Managing multiple sales platforms was too time-consuming since every update—such as pricing or availability—had to be manually added to each OTA. This process created the constant risk of double bookings and rate discrepancies, making it impossible to scale distribution.
Solution
With RoomRaccoon’s intuitive and integrated Channel Manager, the team could instantly map all their rates and availability across multiple OTAs, eliminating manual updates. This allowed them to seamlessly add Airbnb, Expedia, and direct website bookings, expanding their reach to five major distribution channels—without increasing administrative workload.
Result
By increasing their visibility across multiple OTAs, Villa La Personala has significantly grown its online presence, attracting more direct and third-party bookings. Managing rates and availability now takes minutes instead of hours, freeing up time to focus on guest experience and event planning.
See our customer stories:
RoomRaccoon offers a host of features to elevate hotel operations and boost revenue. Get to know what’s worked well for our hoteliers!
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