HOTEL CASE STUDY
SLAPEN IN DE MOLEN | From Historic Mill To Exquisite Accommodation
Have you ever spent a night in a mill before? Slapen in de Molen, which translates to "Sleeping in the Mill", is a unique accommodation located in the quaint village of Arkel in the Netherlands. When Slapen in de Molen opened its doors as a hotel in 2021, opting for RoomRaccoon as its hotel software provider was an obvious choice for owner Elco van den Berg, thanks to its local integration partners, upselling capabilities, and integrated accounting.
About Slapen in de Molen
This boutique hotel offers one-of-a-kind lodging in a renovated Dutch windmill. It’s already made a mark in the market after being shortlisted for the Independent Hotel of the Year Award 2024 by the Independent Hotel’s Show (IHS) Amsterdam.
The Jan van Arkel, their oldest flour mill, has a long-standing history in the community, having been operational since 1852. It offers a picturesque view of the Merwede Canal where boats sail by — just imagine the serenity of that view. All six hotel rooms are located beneath the mill, and each room features a unique interior decor with attention to detail.
When Elco van den Berg opened the doors to Slapen in de Molen in 2021, he was looking for a system that would empower him with efficient room distribution across multiple booking channels, intuitive upselling capabilities, integrated accounting, and robust integration options with other hospitality services in the Dutch market. He found all that and more in RoomRaccoon.
Automated Upselling — The Game Changer for Maximizing Revenue
Challenge
When they opened their doors, Slapen in de Molen wanted to find a PMS capable of automating the sale of add-ons and room upgrades through the booking engine and online check-in. With numerous onsite amenities to promote—ranging from bike hires to breakfast – they needed an all-in-one solution to market these offerings to guests effectively.
Solution
With RaccoonUpsell, Elco is now able to present guests with attractive upgrades and additional services during the booking process and during online check-in, resulting in a noticeable boost in revenue per guest stay. This efficient approach to upselling has become a profitable income stream without any extra effort needed from Elco and his team.
The guests appreciate the personalized touch, which has resulted in repeat bookings. The flexibility to add amenities during online check-in, such as their popular bikes for exploring or indulging in their famous breakfast option, allows guests to tailor their experience to their preferences, even for future stays.
Result
Slapen in de Molen achieved an impressive 372% return on investment on their RaccoonUpsell subscription.
“RoomRaccoon’s accounting integration with Snelstart is our most valuable feature. It simplifies financial processes, automates tasks like invoicing with accuracy and boosts operational efficiency”
ELCO VAN DEN BERG – OWNER OF SLAPEN IN DE MOLEN
More Reach and Visibility With Synchronised Distribution
Challenge
Slapen in de Molen needed a system that would help them establish a strong market presence and manage multiple booking channels across Dutch, Belgian, and German markets before using RoomRaccoon. They were looking for a solution that offered flexible connectivity options and could easily integrate with relevant local platforms.
Solution
RoomRaccoon's channel manager proved to be an essential tool for managing room distribution across multiple platforms. Its integration with local and international channels like bedandbreakfast.nl and booking.com ensures up-to-date information on room availability, mitigating the risk of overbooking. Popular add-ons like breakfast and bicycle rental are also shown to prospective guests on these channels.
Result
Thanks to RoomRaccoon's channel manager, they’ve maintained an 80% occupancy rate and had zero overbookings.
Yield Manager Drives Remarkable RevPAR Increase
Challenge
Slapen in de Molen wanted a system that could optimize their pricing strategies and automatically adjust their rates to adapt to market fluctuations and seasonal trends.
Solution
Slapen in de Molen has experienced a substantial increase in RevPAR thanks to RoomRaccoon's dynamic pricing tools. By utilizing RoomRaccoon’s Yield Manager, Elco has established dynamic pricing rules, automating his pricing strategy and ensuring that rates are optimized to adapt to seasonal fluctuations. Since the outset, their revenue trajectory has consistently shown growth, highlighting the effectiveness of RoomRaccoon's Yield Management tool in enhancing financial performance.
Result
17% Year-on-Year RevPAR Growth (2022 compared to 2023) through the implementation of Yield Manager.
See our customer stories:
RoomRaccoon offers a host of features to elevate hotel operations and boost revenue. Get to know what’s worked well for our hoteliers!
GLEN BOUTIQUE HOTEL | A LUXURY EXPERIENCE IN THE HEART OF CAPE TOWN
STEENHOF SUITES | PRESERVING HISTORY, EMBRACING INDIVIDUALITY
Leiden, Netherlands
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