Best Hotel Upsell Ideas for Summer: Top Items by Country

It’s the perfect time to unlock new streams of revenue through strategic upselling. With more travelers seeking unique, immersive, and personalized experiences, hotels that tailor their upsell offerings to guest preferences and regional trends stand to gain the most.

From poolside cabanas in the U.S. to rooftop cocktail tastings in Spain, the right upsell offer can elevate a good stay to an unforgettable one. And when powered by smart upselling automation, upsells become seamless and scalable, giving hoteliers more revenue, more guest satisfaction, and more time back in their day. At RoomRaccoon, we believe upselling should work for you, not the other way around.

Global summer travel trends affecting hotel upsells

Travelers are seeking more than just a place to stay — they’re after experiences that enrich their journey. According to a 2024 Expedia survey, 81% of global travelers are prioritizing experiences over material goods, signaling a sharp rise in experiential travel.

Guests are more inclined to book wine tastings, cooking classes, or outdoor adventures directly from their hotel, especially when it’s easy and personalized.

Sustainability matters more than ever. Booking.com’s 2024 Sustainable Travel Report shows that 76% of travelers want to travel more sustainably, and 43% are willing to pay more for eco-friendly experiences, making green upsells like e-bike rentals or organic farm tours not just nice-to-have but revenue-driving.

Wellness tourism continues its rise, with the Global Wellness Institute projecting it to hit $1.4 trillion globally by 2027. Globetrotters actively seek spa treatments, yoga sessions, and nature-based escapes as part of their hotel experience.

And don’t forget tech; a 2023 Oracle Hospitality study revealed that 49% of guests are more likely to accept upsell offers in 2025 if they’re delivered digitally — via email, app notifications, or QR codes. Automation isn’t just a nice upgrade. It’s the expectation.

Let’s explore the top summer upsell ideas by country.

Top hotel upsell items by country

Based on booking data from over 1,500 independent hotels, RoomRaccoon has identified the most in-demand upsell items between 1 June and 31 August 2024. These insights, broken down by region, highlight key opportunities for hoteliers to boost ancillary revenue this summer.

United States

• Spa treatments: Summer-specific services like cooling facials or aloe-infused massages offer instant relaxation and boost wellness appeal.
• Themed souvenirs: Branded or destination-inspired keepsakes, from beach totes to artisanal candles; these create memorable moments and increase ancillary spending.
• Local craft beer tastings: Partner with nearby breweries to deliver curated flights, in-room samplers, or happy hour experiences.
• Room décor and plant upgrades: Offer guests the option to personalize their space with seasonal touches — think fresh florals or calming greenery.
• Premium parking options: Valet service or priority spots are a big win for road-trip travelers and weekenders looking for ease and efficiency.

Portugal

• Private transfer service: Seamless airport or city transfers offer guests peace of mind and a smooth start to their stay.
• Breakfast upgrades: From continental classics to locally-inspired spreads with pastel de nata, breakfast upsells are always an easy win.
• Extra bed or cot setup: Ideal for families or friend groups — add comfort and flexibility to any room.
• Guided wine tours: Explore the Douro Valley or Alentejo with curated tastings and scenic vineyard visits.
• Surf classes: Portugal’s iconic coastlines are a surfer’s paradise — offer guests beginner-friendly lessons or guided sessions with local pros.

The Netherlands

• Baby cot setup: Make family stays stress-free with a comfortable crib ready on arrival — ideal for summer getaways with little ones.
• Breakfast upgrades: Wow your guests with fresh local breads, cheeses, and seasonal fruits to start their bust days of exploring your city.
• Bottle of Prosecco: Celebrate the summer season with a chilled bottle waiting in-room, perfect for romantic stays or special occasions.
• Late check-out: Let guests sleep in or enjoy a final stroll along the canals with flexible check-out options.
• Packed lunch for day trips: Offer delicious, ready-to-go lunches for guests exploring the Dutch countryside or city parks by bike.

Germany

• Late check-out: Give guests more time to relax, enjoy breakfast, or explore the local area before departure.
• Pet-friendly stay: Welcome four-legged companions with thoughtful extras like water bowls, treats, and cozy bedding.
• Local wine selections: Highlight regional favorites from the Mosel or Rheingau with in-room bottles or wine-tasting add-ons.
• Breakfast upgrades: Freshly baked rolls, cold cuts, fruit, and fair-trade coffee — a perfect way to start a summer morning.
• Bottle of Prosecco: A chilled bottle on arrival sets the tone for celebration, romance, or just vacation mode.

Spain

• Late check-out: The Spanish love their siestas — give them the freedom to linger longer for stress-free departures.
• Breakfast upgrades: Delight with fresh fruit, local pastries, and café con leche to start the day on a delicious note.
• Full board stay: Offer all-day dining convenience with breakfast, lunch, and dinner included — ideal for families or relaxed holidaymakers.
• Half board stay: Combine flexibility and value with a breakfast and dinner package that fits any summer itinerary.
• Pet-friendly stay: Treat four-legged guests to a warm welcome with amenities and a pet-friendly room setup.

France

• Underground parking nearby: Offer secure, convenient parking just steps from the property — a must-have for guests who love road trips.
• 3-course dinner menu: Entice guests with a seasonal chef-curated menu featuring local cuisine, perfect for an effortless evening in.
• Wedding anniversary decoration: Surprise couples with romantic in-room décor — flowers, candles, or personalized touches to mark their special day.
• Early check-in: Let guests start their getaway sooner with flexible check-in options, ideal after long journeys or morning arrivals.
• Breakfast add-on: Classic French breakfast with fresh pastries, coffee, and fruit — available with advance booking for a seamless morning experience.

Italy

• Amarone della Valpolicella: Offer a premium Italian red wine experience with a bottle of this bold, elegant Amarone — perfect for pairing with local cuisine or in-room relaxation.
• Pet-friendly stay: Welcome guests’ furry companions with thoughtful extras like bowls, treats, and cozy pet bedding — making the whole family feel at home.
• Secure parking: Provide peace of mind with on-site or nearby parking — ideal for guests exploring Italy by car this summer.
• Traditional Italian breakfast: Freshly baked cornetti, espresso, seasonal fruit — the perfect way to start a sun-drenched morning.
• Late check-out: Let guests linger longer with a flexible departure, giving them time to enjoy one last stroll or an unhurried cappuccino.

United Kingdom

• Early check-in: Perfect for guests arriving after long travel; let them settle in and refresh before their plans begin.
• Birthday package: Surprise and delight with a celebratory setup including balloons, sweet treats, and a personalized note.
• Late check-out: Give guests a slower, more relaxed departure — ideal for weekend breaks or post-event mornings.
• Bottle of Prosecco: Add a sparkling touch to any stay with a chilled bottle waiting in-room on arrival.
• Bag storage: Offer secure luggage storage so guests can explore the city before check-in or after check-out without the hassle.

Summer hotel upsells to make this your most profitable season yet

To make the most of the summer season, hotels need an upsell strategy that’s not only enticing but also efficient. The foundation?

• Invest in hotel upsell software: Automate and personalize offers based on guest profiles, booking behavior, and stay dates. With RoomRaccoon, smart triggers ensure the right offer reaches the right guest — whether pre-arrival, in-stay, or post-booking.
• Train your team for success: Equip front desk and concierge staff to deliver personalized recommendations that feel natural, not pushy — a proven way to boost conversion.
• Use digital marketing: Promote upgrades through pre-stay emails, app notifications, and in-room QR codes to capture attention at key guest touchpoints.
• Bundle upsells for added value: Create curated packages like a “Beach Day Kit” with towels, lunch, and that all-important late check-out. Guests love ready-made experiences that feel thoughtful.
• Run seasonal promotions: Use early bird offers, limited-time upgrades, or exclusive summer add-ons to drive urgency and direct bookings.