5 Lessons for Hoteliers from HBO’s “White Lotus Effect”

The highly anticipated Season 3 teaser trailer for The White Lotus Effect has just dropped, giving fans a first look at the next exotic destination. This season, set to premiere in 2025, takes place at the stunning Four Seasons Resort Koh Samui in Thailand.

The popular show has fueled the rise of the ‘set-jetting trend,’ sparking wanderlust and making dreamy accommodations must-visit destinations. 

From the tropical allure of Hawaii in Season 1 to the glamorous Sicilian coastline in Season 2—and now the lush landscapes of Thailand—The White Lotus Effect continues to inspire travel plans and bucket lists worldwide. 

Here are five lessons hoteliers can learn from HBOs “White Lotus Effect” to make their hotels the next must-visit hotspots:

1. Location as a leading character

Both seasons of The White Lotus transformed their settings into essential elements of the story. Hotels can take a page from this playbook by showcasing the beauty and uniqueness of their own locations on their websites and social media channels. 

Quick Tip: Promote your location as a main focus in your marketing by showcasing nearby natural spots, cultural sites, or hidden gems that make it a must-visit.

2. Create suites that steal the show

The luxury suites featured in the series became almost as iconic as the destinations themselves. Think about the design details that can make your rooms and/or public areas unforgettable— a sunset view from a private balcony, a tub with a stunning backdrop, or a scenic swing perfect for photos.

Quick Tip: Create spaces that are ‘Gram-worthy’ to encourage guests to tag your hotel in their posts—after all, there’s nothing more powerful than peer referrals.

3. Deliver service that feels personal and thoughtful

The White Lotus showcases the perks of luxury hospitality, emphasizing the value of personalized service. Make every guest feel like a VIP by learning their preferences and remembering special occasions.

Quick Tip: A thoughtful welcome note or small gift can make a big impact in creating a memorable guest experience. These personal touches show attention to detail and can leave a lasting positive impression.

4. Curate unforgettable experiences

From snorkeling in Hawaii’s crystal-clear waters to exploring Sicily’s rich history, the show’s luxury resorts were all about creating experiences. Today’s guests want more than just a place to stay—they’re looking for unique activities and shareable moments. 

Quick Tip: Don’t overlook packages! Partner with local vendors to create accommodation deals featuring activities, from local tours to in-room massages.

5. Tap into pop culture to capture attention

Hotels can ride the wave of popular shows, movies, or cultural events by creating themed packages, incorporating design elements inspired by the screen, or referencing them in social media posts: 

“This is a poolside cocktail and sunset view that Tanya would definitely approve of. 🌴🍹 Ready to live your own White Lotus moment? Book your escape today.”

Pop culture connections can generate excitement and make your property a talking point among travelers looking for the next big thing.

Real-life example: The Plaza Hotel in New York City launched a campaign around the movie Home Alone 2: Lost in New York, where scenes were famously filmed. They offered a special “Live Like Kevin” package, which allowed guests to recreate key moments from the movie, including a limo ride around the city and a personal ice cream sundae cart.

With the third season of The White Lotus just around the corner, who knows—your neighborhood might be next on the map! Now’s the time to ask: is your property ready to capture the attention of this new wave of inspired travelers?