Contents
INSIDE THE GAZE
Smarter Hotel Management with RoomRaccoon
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The one thing we always get asked is, “Why RoomRaccoon?” So here it is—the story behind the name.
Back when we were knee-deep in building our Minimum Viable Product (MVP), perfecting features, and gathering feedback, branding wasn’t exactly top of mind. But we knew we’d eventually need a name—something memorable, something that felt like us. And it couldn’t be one of those dull, overly technical names that seemed to dominate the industry.
We wanted something fun and approachable, something that made hotel technology feel less intimidating.
It also had to tie back to what we do. So, after countless brainstorming sessions (and a few beers), we settled on RoomRaccoon.
Why RoomRaccoon?
Well, we loved the alliteration, for starters. And raccoons? They’re scrappy, clever problem-solvers. They’re furry, but they’ve got teeth. It was different, memorable, and, let’s be honest, a little funky—just like us.
Bonus points: the domain name was available everywhere we planned to expand.
Sure, it’s raised a few eyebrows.
Like when Tymen pitched RoomRaccoon at an American event, they said, “Why would anyone want a raccoon in their room?” Or the German hotelier who raved about our system but couldn’t stop laughing at the name. Despite the occasional doubters, we stuck with it.
It’s not perfect in every language or culture, but it’s ours. It reflects who we are—fun, clever, and a little daring. And if people remember us because of the name, well, we’ll take it.
IMG: Tymen, Nadja, Niels and other raccoons celebrating.
5 raccoon-inspired traits that define us:
- Resourcefulness:
Just like raccoons can turn anything into a solution, our software adapts to the unique challenges hoteliers face.
- Agility:
Ever seen how fast and nimble raccoons are? That’s how we adapt to shifting guest preferences, industry trends, and customer feedback.
- Cleverness:
Like raccoons, we stay ahead—anticipating needs and creating intuitive solutions before they’re asked for.
- Persistence:
Raccoons don’t give up, and neither do we—especially when it comes to empowering hoteliers to work smarter, not harder.
- Approachability:
They’re playful and approachable, and that’s how we keep our system—user-friendly, fun, and accessible for everyone.
