Contents
THE HOTEL BRANDING LOOKBOOK
No-Code Websites & Template Designs
Stay checked in—subscribe to catch every update!
A strong hotel brand is key to standing out in the crowded hospitality scene. That’s part of what drew me to The Bliss—it had a solid reputation as a luxury boutique hotel popular with international corporate execs.
Each of the 9 suites had its own unique theme, like the ‘Classic Suite’—perfect for the quintessential gentleman or lady—and then my personal favorite, the ‘Lodge Suite’ with its rustic feel featuring ‘Hank’—a deer head mounted on the wall (who, let’s just say, had a ‘love him or hate him’ effect on guests).
The Lodge Suite.
The Bliss’ website cleverly promotes the suites as ‘9 nightly escapes,’ capturing how each suite offers a completely different yet luxurious experience.
My first goal was to ensure a consistent brand experience, which for The Bliss meant maintaining “consistency in quality” at all times.
- Quality Service (made up for a few broken lamps): I couldn’t fix every maintenance issue right away, so I focused on service—welcome drinks, personal room tours, and small touches like chocolates and handwritten notes.
- Quality Amenities (but keep it practical): I found out the hard way that my expensive white towels were no match for Carnival... and all that bright orange face paint!
- Quality Brand Identity (it’s in the details): From the black and gold logo to logo-printed towels and high-end suites, every detail reinforced The Bliss’s luxury image and its promise of a ‘Blissful Stay.’
- Quality Brand Values (drove internal culture): My staff played a huge role in shaping the quality standard, from how they greeted guests to their formal attire.
The Bliss staff dress to impress in formal attire.
5 tried-and-true tips for hotel marketing and room set-up
I had a few tricks up my sleeve that really worked:
- Create room categories
Believe it or not, guests often struggle with too many options. So, I divided the 9 suites into 3 room categories based on similar amenities, which made the booking process easier—and helped me optimize occupancy. - Invest in a honeymoon suite
Not only can you sell it for a premium rate, but you can also use it to boost occupancy by offering it as a last-minute upgrade. This tactic freed up my standard suites, which were much easier to fill.
The Wedding Suite.
- Collaborate with local companies
Since The Bliss caters to international business travelers, I partnered with local restaurants and a casino to create value-added packages. These were a major hit with our guests and supported the community, too! - Win over the gatekeepers
Winning over business travelers often starts with their personal assistants! That's why every year, I gave them a free stay at The Bliss. It was a simple but effective way to make sure they remembered us when it was time to book the next trip. - Create a stand-out website
Your hotel’s website is an important branding touchpoint that sets expectations and builds excitement. It should be informative, reflect the guest experience, and highlight what makes your property unique. In my experience, many guests found us through an OTA but ended up booking directly instead.
